ANALYSIS OF THE OPTIMAL HOTEL PRODUCT
Based on the input parameters defined in the previous phase (Analysis of the current situation), we proceed to defining the optimal hotel product.
This analysis includes the following elements:
- Overall hotel concept,
- Level of quality and service,
- Hotel category,
- Elements of the hotel uniqueness,
- Hotel`s theme,
- Image that needs to be achieved,
- Key success factors,
- Description of the product.