Reorganization and repositioning of existing hotel properties

Reorganization and repositioning of existing hotel properties

Reorganization and repositioning of existing hotel properties include analysis of existing business model and defining corrective measures that need to be taken in order to operate the hotel in accordance with the requirements of specific market segment and international hospitality standards.

ANALYSIS OF THE CURRENT SITUATION

This analysis includes the following activities:

Overall analysys of the hotel: analysis of the hotel building, its facilities, personnel structure and rules of conduct, operating results, business processes and critical points

Mystery Shopping is one of the approaches for determining the quality of hotel through the analysis of hotel organization and service quality, which is performed in the hotel without the knowledge of employees and by so-called Mystery Shopper.

Analysis of current hotel market position and pricing policy position of the hotel and its image in the market, sales and marketing channels, analysis of target groups, competition and pricing policies.

Analysis of operational standards regarding:

  • Restaurant and bar (serving, setting tables, arranging breakfast/buffet)
  • Answering the phone
  • Reservations
  • Check in and check out procedures and other activities within reception
  • Communication with guests, internal communication and complaint handling
  • Cleaning and maintenance of rooms and public areas
  • Other operating standards
  • Based on the analysis, hotel management is presented with results and proposals for optimization of operating processes.